Being part of Leadership Chattanooga’s tree planting project was an amazing feeling. It was so exciting to be part of something that was for an important cause. My class was asked by Leadership Chattanooga to design various components for their project. Since the project was dedicated to stop climate change by “reducing their carbon footprint,” my class had to produce efficient design and conjure up a name and tagline to last for years to come – and hopefully spread to cities all over.
As a group, we first decided on a name and a tagline.We came up with Take Root, along with its tagline plant. grow. sustain. Normally, names and taglines are hard to come up with. Ironically enough, my class came up with the tagline first and then the name followed shortly after. Everything was decided on so fast.
Individually, we all had to design marks for the projects. Lots of nice mark designs were displayed, but only one could be picked. Leadership Chattanooga chose Nick Turner’s design.
We were then all split into groups and assigned different tasks to complete. There were three groups: Team Identity, Team Event, and Team Brochure.
I was in Team Identity.
In my group, we were to set the standards for Take Root for an identity guide – which we were to design as well. Also, we were in charge for designing the letterhead, notecard, and envelopes. With the help of my team, I designed the letterhead and envelopes.
I had so much fun through this adventure. Design classes at UTC, previous to ours, have never had an opportunity like we were offered. It was quite surreal to be part of this project. I grew a lot during the whole process and it has led me to see a glimpse of the “real world.”
