Self-Brand

Branding myself was a project that I had a really hard time with. It took me many tries to find the one mark that I would be satisfied with. I’ve always had a hard time describing myself so once the self-branding assignment was given to me and my class, I knew it would be a challenge. Challenges are fun to me; it makes me push further into concept with tasks.

My logo contained my last name and a mark. The mark was actually a lower case “a” from the Georgia font family, but with the bowl taken out to where the “a” was still recognizable, but also abstracted.

Once I had my logo complete, I could continue to work on deliverables. My letterhead, envelopes, thank you card and presentation folder ended up being very clean and simple.

Overall, I am pretty satisfied with self-branding assignment. It was difficult, but rewarding at the same time.

AIGA with Lisa Blevins and Grant Little

Trying to come up with a name and tagline for AIGA’s voting event was quite difficult. I’m glad I was able to be part of this experience because our clients, Lisa Blevins and Grant Little, were extremely great observers and offered us great feedback towards our designs. After the name was chosen we were finally able to start working on a logo that would fit the name. Before, my classmates were just designing logos to other potential names.

The name that was chosen was “Volume Through Volume.”

Nekita Harville’s design was the final pick out of all the logo designs that were presented. Lisa added to the Nekita’s design by drawing the shape of a face around the logo with a neck. That was then our template to go with for designing the voting posters.

This whole experience was very helpful for us as we continue to grow in the design field.

Take Root.

Being part of Leadership Chattanooga’s tree planting project was an amazing feeling. It was so exciting to be part of something that was for an important cause. My class was asked by Leadership Chattanooga to design various components for their project. Since the project was dedicated to stop climate change by “reducing their carbon footprint,” my class had to produce efficient design and conjure up a name and tagline to last for years to come – and hopefully spread to cities all over.

As a group, we first decided on a name and a tagline.We came up with Take Root, along with its tagline plant. grow. sustain. Normally, names and taglines are hard to come up with. Ironically enough, my class came up with the tagline first and then the name followed shortly after. Everything was decided on so fast.

Individually, we all had to design marks for the projects. Lots of nice mark designs were displayed, but only one could be picked. Leadership Chattanooga chose Nick Turner’s design.

We were then all split into groups and assigned different tasks to complete. There were three groups: Team Identity, Team Event, and Team Brochure.

I was in Team Identity.

In my group, we were to set the standards for Take Root for an identity guide – which we were to design as well. Also, we were in charge for designing the letterhead, notecard, and envelopes. With the help of my team, I designed the letterhead and envelopes.

I had so much fun through this adventure. Design classes at UTC, previous to ours, have never had an opportunity like we were offered. It was quite surreal to be part of this project. I grew a lot during the whole process and it has led me to see a glimpse of the “real world.”