“The Brand Gap” is a book describing the difference between branding, logos, products and identites. It’s very simple to follow and should be read by everyone. Whether you are interested in designing or not, “The Brand Gap” contains information that is very important for all people and by reading its parts, one will gain more knowledge and be able to produce more outcome in his or her company. Neumeier lists steps that you must take in order to become successful and “your not either one or two, you need to reconsider” and basically go back to the drawing board. “A brand is a person’s gut feeling about a product, service, or organization.”
