Freitag has produced a Design-A-Truck contest for international designers to enter and submit a design in order to try and bring back the endangered, once popular use of truck tarps. The placement of the text, “Transit”, is positioned at the end of the truck to fabricate some type of general direction. The lines that are coming from the word, some being horizontal and others having perspective, is then again referencing the movement of the truck, or rather “Transit”. Also, whosever’s truck is chosen, it will be displayed on trucks across nations for a total of 365 days, which is a year, and also be made into designer bags.
