“The Brand Gap” by Marty Neumeier

“The Brand Gap” is a book describing the difference between branding, logos, products and identites. It’s very simple to follow and should be read by everyone. Whether you are interested in designing or not, “The Brand Gap” contains information that is very important for all people and by reading its parts, one will gain more knowledge and be able to produce more outcome in his or her company. Neumeier lists steps that you must take in order to become successful and “your not either one or two, you need to reconsider” and basically go back to the drawing board. “A brand is a person’s gut feeling about a product, service, or organization.”

Freitag Design-a-Truck Contest.

Freitag has produced a Design-A-Truck contest for international designers to enter and submit a design in order to try and bring back the endangered, once popular use of truck tarps. The placement of the text, “Transit”, is positioned at the end of the truck to fabricate some type of general direction. The lines that are coming from the word, some being horizontal and others having perspective, is then again referencing the movement of the truck, or rather “Transit”. Also, whosever’s truck is chosen, it will be displayed on trucks across nations for a total of 365 days, which is a year, and also be made into designer bags.